Blog SEO: 10 Tips to Make Your Blog Rank Higher on Google

If you are creating content for your website, you may want to consider:

 

How can I get a top-ranking blog on Google?

 

So you're in the right spot. In this article, we explain how to build SEO-friendly blog posts and get your website on the first page of Google.

Here are some key SEO tips we will cover today:

 

1.     Search niche topics (and related keywords)

2.     Utilization of keywords

3.     Publish long content

4.     Creation of buyer personas

5.     Optimize Images

6.     Speed up page loading

7.     Minimize the Bounce rate

8.     Increase the CTR in SERP

9.     Use the ‘Skyscraper Technique'

10.   Optimize Url

 

How to show Blogger blog Post title on Google

 

1. Search niche topics (and related keywords)

 

Which type of article would you like to read?

 

Social media marketing Tips

 

OR

 

How to use social media marketing to increase B2B sales?

 

The second option would probably be your choice. That is why it is important to identify niche topics in your domain and create content around it. In such a case, the niche topics would be how to increase sales with social media marketing or digital marketing.

 

Here are a couple of ways to find niche topics:

 

Thematic forums, for example, Quora

Let's say you're creating content about hotels. A quick search on Quora with the keyword "hotels" reveals that people want to read about the most expensive and luxurious hotel. Why not create a blog post in this regard?

 

 

Google “performs research related to”

Let's say you are thinking of creating content on digital marketing. Google's suggestions at the bottom of the search results page may give you an indication of what to focus on. This is digital marketing courses, digital marketing jobs and even industry salaries.

 

Google Ads Keyword Planner

Login to your Google Ads account, then go to the tools and select Keyword Planner. You will find plenty of keywords ideas and search volume trends.

 

Keywords suggestions within the SEO software

If you are deploying SEO software, you may also use them to find keyword suggestions. This is what MOZ suggests during the search of the keyword "business marketing automation":

 

 

It is clear that people are interested in learning more about marketing automation for small businesses.

 

2. Utilization of Keywords

 

Have you found a set of relevant keywords?  Now it is important, to utilize it with full potential. Let's keep a few tips in mind:

 

Using long-tail keywords

Let’s compare the following keywords:

 

Social media marketing:   7,700,000,000 results 

Social media marketing strategies:   442,000,000 results

 

Obviously, the longer the keyword is, the less Google results it has and therefore the less competitive it is so, the long-tails are easier to rank high for.

 

Place the keywords in the titles

Putting relevant keywords in the titles of your blog posts will help Google to navigate or crawl your page faster. So Google will decide whether your content is relevant to a search query within seconds.

 

Look at the image below:

 

 

Use keywords in the first 100 words of an article

If the relevant keywords appear in the first 100-150 words of your blog post, this will help Google figure out what your page is about in a faster way.

 

In this post about SEO tips for a blog, the relevant keywords are scattered in the first paragraphs:

 

 

 

3. Publishing long content

 

On average, we consider that long content begins with the number of 1200 words. Publishing longer content is beneficial from an SEO perspective. Firstly, long content generally gathers more backlinks. Secondly, long content outperforms short blog posts for shareability.

 

SEMrush's ranking factor study confirmed that long content tends to rank higher:

 

4.  Creation of buyer personas

 

The persona buyer concept can help you better understand your audience's needs and creates more engaging content for them.

 

Once your content reaches your target audience, it increases shareability and enhances search rankings.

 

5. Optimize Images

 

Google is not only looking for images. It looking for images with alt text. That's why it is important to add relevant keywords to the name and Meta description of images.

We use SEO features in "How & Why" to add a Meta description of the images we use in any blog post.

 

 6. Speed up page loading

 

Fact:

53% of mobile website visitors will leave if a webpage fails to load within three seconds.

 

Additionally, page loading speed is a significant ranking of the factor for Google.

 

Overall, you want to make sure that your page loading speed is as fast as possible. One good way to start is to analyze your page speed using Google Page Speed Insights.

 

7. Minimize the Bounce rate

The bounce rate is the percentage of visitors that navigate away from the site after displaying a single page. You may check your bounce rate on the Google Analytics report.

 

The lower your bounce rate, the better Google ranks your page. Basically, a low bounce rate gives a signal to Google that users find your webpage interesting, and therefore, deserves a higher ranking.

 

It is estimated that the average rebound rate of blogs is between 65% and 90%:

 

 

A good way to reduce the bounce rate is to show a pop-up with downloadable content when a user is about to leave your page.

 

8. Increase the CTR in SERP

 

Google search results with higher CTRs go higher SERPs (Search Engine Result Page’s). But how to assure that your blog will get higher CTR?

Try to develop a featured snippets

Featured snippets are selected search results that are presented on top of Google's organic results under the ads in a box. Just like this:

 

 

To aim for the featured snippets, you can do compilations of all kinds, such as the best tools, the best hotels, or the best restaurants to have a New Year's party. Here you can find other workable ways to earn featured snippets.

 

Come out with an eye-catching title

Add emotionally adjectives to your titles. Moreover, the numbers in the headings attract much attention.

 

9.    Use the ‘Skyscraper Technique'

The good old Skyscraper Technique is a brilliant way to collect more links and improve the performance of your blog.

 

In a nutshell, it's about finding trending and performing articles, transforming them into more detailed and engaging content, and reaching out to the right people for awareness.

 

10. Optimize Url

 

A short, descriptive URL will benefit SEO.

 

Why?

 

Compare both URLs.

 

·        https://mailchimp.com /email-marketing

·        https://blog.hubspot.com/marketing /email-marketing

 

Clearly, the first URL helps Google, parses the page more rapidly. As the first URL has no subfolders, it is clear that its content relates to ‘email marketing’. Thus, short and keywords-rich URLs may give you a great competitive advantage.

 

The time has come to conclude. Don't forget to share the article with your colleagues to make sure the entire team stays abreast of the latest SEO trends.

 

If you are facing any problem, you can feel free to ask a question in the form of a comment. And if you're benefiting from it, don't forget to appreciate us.