Keyword Research for SEO - The Ultimate Beginners-level Guide(2020)

 

Use the appropriate keyword and you will obtain more traffic from search engines.

 

Optimize your website keywords and you will achieve your business goals.

 

How many times have you received such tips on your trip as a business owner or SEO aspirant?

 

Probably plenty of stuff.

 

That is because keywords and keyword research are the first things you should learn when you want to grow your business online by utilizing search engine optimization.

 

I've been in your situation for a long time and I know how successful a keyword research could be for somebody like you or me.

 

This guide is designed for beginners like you in order to understand the most fundamental concept of SEO – keyword research.

 

Even if you have never understood what the goal of keyword research is, and how you really do it, this guide will help you understand all aspects of it.

 

My focus today is to help you, about:

 

     I.            What is keyword research?

    II.            What is the significance of keywords research?

  III.            How keyword research might be helpful?

 IV.            How to do the keyword research?

Blogger users must see this article: 

How to Show Blogger Post Title on Google

 

I want to start with the basics…

 What is Keyword Research?

Keyword research is the process of finding keywords that would lead targeted traffic to your business. Most of the time, this is done by identifying how your target users find a website such as yours.

 

I would like to simplify it,

 

When we seek a solution to any of our problems, we use a search engine like ‘Google' ‘Duckduckgo' to find an answer. We expect that the search engine will give us a solution on the first search page, which is also known as the SERP (Search engine results page).

 

Keyword research helps us to identify "phrases", "words", "queries", which the mass requests using a search engine.

 

As a business or even a blog, when we know what type of queries users (mass) ask through search engines, we can optimize or create new pages, Help users figure out the answer and use this traffic to grow our business.

 

Alternately, using the same keywords (queries) you can also run PPC ads on a platform such as Google ads or Facebook ads, to generate traffic to your websites or client websites.

 

Here is an example:

 

One simple example is, let's say someone wants to buy an Infinix smartphone. He uses this query ‘Infinix Smart Phones' in Google Search to find the best Infinix phone. Something like that…

 

As Google search is smart, it automatically fills many frequently used queries to help the person ask the right question. Now, depending on the location of the person, and his comprehension, he will stick with his query, or maybe choose one that is suggested by Google.

Now the search engine maintains a log of how often these queries are requested by millions of users around the globe.

 

Now, as a business owner, these statistics might help you to understand which of these queries, you must respond to your website, and in turn, it will help users to discover your website, and the solution. The solution ultimately helps owners to generate more targeted traffic from search engines, which turns into direct sales, ad sales or even affiliate sales.

 

The process to optimize your keyword for the search engine is called "On-Page SEO".

 

Using keyword research tools, we might find data like a keyword "Also known as queries, question, the search term" a parent is used in a search engine to find a solution.

 

The following result comes from a tool called Google Keyword Planner, which displays similar queries with large amounts of data, as shown below:

 

 

Let's try and understand what's going on here. (Even if you don't fully understand, don't worry because this is normal for a beginner.

 

1.     Keyword: This is the query or request that users are asked to find the best Infinix mobile phone. When we do SEO, that's what we call “target”, we often call it “Target keyword” or “Focus keyword”.

2.     Volume (Avg Monthly Searches): It tells you about how many people are searching for that particular keyword within a given month. This is a very important measure or metric because while you assume a search term will be popular, the search data will tell you otherwise. In the above example, you may see two similar keywords that have a significant difference in monthly search volume:

·        Infinix Smart 3 plus: 10k to 100k searches/month

·        Infinix Smart 2: 1k to 10k searches/moth

3.     Competition or Keyword difficulty: It is an important measure that helps you to understand, how hard or easy, it goes to be ranked for a target keyword on Google's front page. These tools, compare all the existing ranking pages for things like "On-page SEO", "Backlink profile", "domain authority" and some others, to rank these queries. If the competition is low then this keyword can easily rank on the Google first page, otherwise, you can face difficulties.

 

What is the Importance of Keyword Research?

Not all keywords are the same, and let's try to quantify them. The keyword research process could help your business (Blog, eCommerce, service or any other) by:

1.     Keyword research helps you to understand which language your target audience is using on a search engine. We generally use Google search as a base, because it is the largest search engine.

 

2.     It helps you discover untapped queries, which could directly help you obtain paid customers for organic searches like Google Search, Baidu and others.

 

3.     Engaged audience: The audience you are about to receive is already full of excitement (ready to buy), and you will get a high commitment in the form of reviews, sharing or even as a sale.

 

4.     Competitive advantage: Integrating keywords and SEO before your competitors will provide you with a solid advantage. If done well, in a less crowded niche, it could help you gain a lot of backlinks as a first-mover benefit.

 

5.     More Ad Revenue: Marketers and bloggers who depend on Google AdSense or Media.net revenues, they could use keyword research to find high CPC keywords and therefore greatly increase their ad revenue, with the same effort.

 

There are more benefits to keyword research, we just mentioned the main benefits.

 

Keywords can be divided into two categories according to the number of words.

·        Short tail keywords alias one head Keywords: (Ex: Infinix mobile)

·        Long-tail keywords: (Ex: Best Infinix mobile in Pakistan)

I hope you understand the keywords clearly.

 Don’t forget to comment if you are facing any problem.